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Marketing Executive Sales
Banglore, karnatakaob Description
KEY RESPONSIBILITY AREAS :
Financial
For their portfolio of service lines
Customer Metrics
Process
People
TECHNOLOGY/DOMAIN EXPERTISE :
EDUCATION AND OTHER QUALIFICATIONS :
EXPERIENCE LEVEL AND OTHERS :
Financial
For their portfolio of service lines
- Targeted number and value of qualified leads for each service and overall portfolio of services
- Cost per lead
- Overall marketing budget management
Customer Metrics
- Website & social traffic to each service page and service portfolio
- Number of engaged target customers thru social group followership / membership
- Number of content assets created
- Number of content asset downloads
- Number of events executed
- Leads per event
- Lead and Cost per lead targets by each activity type ? Digital, Events, Sponsored Research etc
Process
- Contribute research and insights to service line planning / corporate planning
- Prepare and update GTM calendar including Content, Digital, Events, Sponsored Research, analyst & Advisory Briefings, PR and other elements as per annual, quarterly, monthly planning cycles for all service lines in their portfolio to achieve targeted leads and cost per lead.
- Support service line teams in preparing the briefs for content and activity plans
- Support service line teams in ensuring content quality
- Direct internal marketing services and agency teams on content development, activity execution and media planning of adequate standard
- Co-ordinate with service line teams, support agencies and sales in executing the GTM calendar as per plan.
- Track and report ROI metrics for GTM activity and service line as per annual, quarterly, monthly reporting cycles
People
- Complete planned development programs for self to meet business and personal needs.
TECHNOLOGY/DOMAIN EXPERTISE :
- Functional Skills : Good all round exposure to digital & social marketing, event management, content & creative development in a technology led business context
- People Skills : good time management and team work skills
EDUCATION AND OTHER QUALIFICATIONS :
- Must be a graduate with First Class (Score 70% and above). Engineering/ IT + Management qualification preferred.
- Proactive, energetic, team player with good communication skills and be able to work effectively in a matrix organization.
EXPERIENCE LEVEL AND OTHERS :
- Minimum 3 years of experience with at least 2 years in a Tier 1,2 IT Product & Services company in a marketing role plus additional experience in an agency servicing customers in IT/ B2B marketing space, or in a sales / pre-sales / tech role in a technology company.
- Experience in marketing to international markets in US / Europe will be an advantage.
Kind Regards,
Jobskey Consultancy
KSA Office -- Email: Consultant@jobskeysearch.com| Website: www.jobskeysearch.com
UK -- Email: Resumes@jobskey.co.uk | Website: www.jobskey.co.uk
India -- Email: Resumes@Jobskey.com | Website: www.jobskey.com
Jobskey Consultancy
KSA Office -- Email: Consultant@jobskeysearch.com| Website: www.jobskeysearch.com
UK -- Email: Resumes@jobskey.co.uk | Website: www.jobskey.co.uk
India -- Email: Resumes@Jobskey.com | Website: www.jobskey.com