Marketing Director ( Dubai)

Location: Dubai, Dubai, United Arab Emirates
Date Posted: 21-01-2018
This role primarily exists to develop and drive forward a newly created JV Brand to become one of the leading Seafood brands in the region. In addition, the role will oversee the brand strategies and architecture of the John West brand to ensure the combined branded businesses will grow the JV market position and share. As the key brand guardian, it is the responsibility of the individual to live and breathe the consumers – to be the voice of the consumer within the JV; and to enable strategies that grow the portfolio in equity, sales and profitability.  Specifically, the individual will be expected to:
  • Develop the new JV brand and further strengthen proposition to drive differentiation and competitive advantage
  • Deliver breakthrough NPD within the current category
Over time, work with the General Manager and Commercial Teams on new market entry strategy and execution
Kind Regards,

Jobskey Consultancy

Saudi Arabia
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